The Social in the Visual

This is an infographic sign we designed to explain some location-specific stats. Mosman Park in Perth is unusual in that it has a pronounced split between the haves and the have nots. This side of the two-sided sign faces the less affluent part of the suburb. The sign explains several points of interest. These include that the more affluent are more likely to use their cars for most trips, however short; and that the poorer denizens spend around one third of their income on car running costs, while the richer spend less than one eighth. Its placement in a place of leisure and relaxation is deliberate: This is a place to reflect on the day-to-day, and to recharge the batteries before returning to the weekly grind.

What are your thoughts on guerilla infographics? What might they contain and where might they might be placed?

Here are a couple of the postcards in close-up. We had some interesting comments about these in particular when we presented the concept at a recent conference in Adelaide. The idea of creating a news article as a book of postcards seemed to go over well. We had the added notion of turning the book stub into a flick-book once the postcards are removed. Senseless wastage seemed inappropriate especially in a discussion about energy use.
In our pursuit of ‘accessability’ here at Figures, we have kept the graphics clear and crisp. However, on the back of each of the cards is an ironic statement that may be a little more obscure. For example, “Haven’t you heard we are in the middle of a ‘BOOM’?” We hope these work a little like news ’soundbites’ but prompt people into thinking about where they live and what their lifestyle requires in terms of energy.