Comments on: Colour as information: some thoughts http://figuresmag.com/archive/colour-as-information-some-thoughts/ The Social in the Visual Tue, 06 Jan 2009 10:52:18 +0000 http://wordpress.org/?v=2.3.1 By: Lorns http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-153 Lorns Thu, 11 Dec 2008 02:29:49 +0000 http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-153 The problem of course is that colour meaning is inherently subjective. While we have social conventions for how we use colour - taps/traffic lights are somewhat universal - these don't always translate across. I think context is a key component for interpreting/using colour - we understand colour in particular settings - as Stu was saying about how red can mean different things in different settings. The problem of course is that colour meaning is inherently subjective. While we have social conventions for how we use colour - taps/traffic lights are somewhat universal - these don’t always translate across.

I think context is a key component for interpreting/using colour - we understand colour in particular settings - as Stu was saying about how red can mean different things in different settings.

]]> By: Alex http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-65 Alex Wed, 08 Oct 2008 07:59:30 +0000 http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-65 Don't ya find when doing some graphic design that sometimes you hesitate to use red for that reason – it might steal away too much attention or be associated with caution or error messages. There was this nice AIGA article, I came across awhlie back. Red and yellow for fast food and danger. Nice symmetry that. http://www.aiga.org/content.cfm/red-and-yellow-kills-a-fellow Don’t ya find when doing some graphic design that sometimes you hesitate to use red for that reason – it might steal away too much attention or be associated with caution or error messages.

There was this nice AIGA article, I came across awhlie back. Red and yellow for fast food and danger. Nice symmetry that.

http://www.aiga.org/content.cfm/red-and-yellow-kills-a-fellow

]]> By: Stu http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-36 Stu Thu, 28 Aug 2008 02:35:26 +0000 http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-36 Yes it does, but yellow works well too, especially in combination with black, in stripes. What I'm trying to get at is how red can mean stop or danger but also fine to eat (a red tomato ironically, as opposed to a green one, which would tell most of us to 'stop'). Also sports cars should be red, should they not? And in that regard red has been described as a fast colour. Yes it does, but yellow works well too, especially in combination with black, in stripes. What I’m trying to get at is how red can mean stop or danger but also fine to eat (a red tomato ironically, as opposed to a green one, which would tell most of us to ’stop’). Also sports cars should be red, should they not? And in that regard red has been described as a fast colour.

]]> By: The Worst of Perth http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-28 The Worst of Perth Mon, 18 Aug 2008 03:12:41 +0000 http://figuresmag.com/archive/colour-as-information-some-thoughts/#comment-28 Red does seem to have captured the danger market. Red does seem to have captured the danger market.

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