The Social in the Visual

This is an infographic sign we designed to explain some location-specific stats. Mosman Park in Perth is unusual in that it has a pronounced split between the haves and the have nots. This side of the two-sided sign faces the less affluent part of the suburb. The sign explains several points of interest. These include that the more affluent are more likely to use their cars for most trips, however short; and that the poorer denizens spend around one third of their income on car running costs, while the richer spend less than one eighth. Its placement in a place of leisure and relaxation is deliberate: This is a place to reflect on the day-to-day, and to recharge the batteries before returning to the weekly grind.

What are your thoughts on guerilla infographics? What might they contain and where might they might be placed?

Designed by our own Uriah Mathews based on data from the Australian Bureau of Statistics, Happy Australia shows a correlation between relationships and subjective well-being. Let us know how effective you think this graphic is. We’d be very interested to read your comments on:

Whether the format (appearance, use of shapes) seems objective or biased, credible or questionable;
Whether the format seems too dense or difficult to decrypt, too far removed from its subject matter; and
Whether the colours seem too similar or whether this clearly shows that the bandwidth of perceived happiness is quite narrow: that noone seems 100% happy, nor less than 50% happy.