The Social in the Visual

Mapping using the Internet, like most applications on the web, seems to begin by using existing models of visualisation. It makes sense to use what we know and understand about paper maps from their long history. When maps are used as a tool to try and locate a place there is a relationship between that visualised place and the actual place. The main difference between a printed map and a virtual might be the passage of time. The Internet, with its ability to change and update quickly, gives us the ability to apply filters to the visualisations.

Google maps is a good example. These maps employ the aesthetic of a road map: A bird’s eye view; small icons; various line widths and colours to denote area. (more…)